Well our very first exhibition is over and we loved it! Pro Hair Live 2015 London at Olympia was a great way to launch Gold Class to fellow passionate extensionists. Sat alongside the Professional Hairdressers own stand and the Red Carpet & Bridal Stage, our stand looked amazing with a pod using our media coverage montage to make Michelle Heaton’s face from one of our collection images. Michelle spotted this on twitter and replied “Wow! That’s a rather large picture of my face hahaha xxx”
We were staying in the Hilton Hotel Olympia with quite a few other exhibitors and we had a good laugh with the Balmain bunch on the table next to us at dinner each evening.
It was the first time we had shown our application machine and we can say how impressed everyone was on the compact size and design. We even had a suggestion to give it a name it was so cute. So if you have a suggestion, please let us know. Our complete range of brushes and combs were on show, alongside our clip-ins and aftercare ranges with UNITE and Philip Kingsley. Although it was our Hair Wall with our 25 shades that stole the show.
Day 1 was quite a nervous affair as the Inanch Team were on stage demonstrating application and cutting & styling techniques. With not a spare seat in the seminar, crowds formed to hear the team share their passion for glamorous hair and tips for working with the different methods with Inanch showing pre-bonded, Lee working with micro rings and Roberto on taped hair. Our models were of course our own Gold Class Girls including close friend to Inanch, Michelle Heaton. Inanch had also on stage the gorgeous models Ianthe Rose, Imogen Leaver and Sara McLean.
With old Miss England friend and compare Andrew Minarick asking questions, the team were on stage for around an hour and available for photographs and questions afterwards. Michelle kindly had a quick interview with the Pro Hair Live team which should be featured online and in the magazine soon. We will keep you posted as soon as it’s available to see! Our beautiful models roamed around the show and enjoyed a snap on the Fudge stand and were stopped everywhere to have a closer look at their hair and show-stopping PiaMichi gowns.
Day 2 meant we had a much needed lie in as the stand was ready for us to start working on our models again. MTV’s Ex On The Beach star, model and DJ Mel Reeves joined us as Roberto applied a full head of extensions and styled her hair to perfection with a crowd of on-lookers. It was also a day to catch up with the great and good from the industry and share our story.
Our Elite-10 campaign had salons making the journey to Pro Hair Live just to see us. Completely humbled by this and the response of salons wanting to be one of the first exclusive destination salons for us. We have some tough choices to be making now as we look through the applications. We even had stylists claiming to be ‘Gold Class Stalkers’ as they have been following our work on social media and waiting for us to come to Pro Hair and see for themselves. A huge thanks to everyone who stopped by to wish us well and take an interest in our hair and products.
We have a couple of our new Trolleys available to buy at our show offer price for the next 10 days only. To get one of our state-of-the-art trolleys delivered to your salon for only £750+VAT, please get in touch by the end of Friday 8h May.