Anne-Marie was the latest celeb to get the “Gold Class” treatment at Inanch London in preparation for The Brit Awards Nominations Show 2017.

The ‘Alarm’ and chart topping ‘Rockabye’ singer and songwriter walked in with a bob-length cut and wanted to achieve both length and a bit of volume to her own hair. To many, extensions just mean LENGTH! That’s where you’re wrong.  Extensions do not have to create hip-hugging length hair, they help to keep the shape of shorter length hair too!

Fellow Gold Class elite salon, Daniel Galvin coloured her hair in gorgeous “icy blonde” shades prior to her extensions appointment with Inanch.

In order to get the exact colour match to Anne-Marie’s ice blonde tresses, Inanch London’s senior extensionist / colourist Lee toned her Gold Class extensions with pink and lilac shades – that’s the beauty of Gold Class hair, they can be toned to get the exact colour match of the client’s hair, so no matter how wacky and wild your hair, we can cater for you!

Inanch then used her magic touch to create length and volume by using around 200 strands of Champagne colour 17in 40cm length. The styling was then completed by her session stylist Nick Peters ahead of the Brit Awards Nominations event for which Anne-Marie was nominated for Best British Breakthrough Act as well as her “Rockabye” single being nominated for Best Video and Best Single – an amazing achievement!

Since then Anne-Marie has been having fun re-styling her new hair with plenty of curls to show off the versatility of having Gold Class extensions.   The beauty of Gold Class hair is that they do not look like hair extensions and I’m sure you will agree, she looks uber-chic!

Last month’s All That Hair show was the launch of our new luxury Gold Class Clip-In range and our founder, Inanch Emir, stunned us with her avant garde creations. Most of the looks worked with these clip-ins, so let’s take a closer look at just how she created these incredible creations…

Left to right:

Imogen: Working with a spider frame, Inanch plaited hair to cover the shape with basket weave. Three Clip-Ins were added for uber-volume for hair to tumble down with the spider-legs dangling over the top.
‘The Basket Cases’ – Charlotte: her hair was plaited from her parting into a wide triangle to secure the hair, donuts were applied to the sides of her head with Clip Ins covering this, before crimping her own hair and securing into a low ponytail at the nape of the neck.
Jess: Starting with the flat sheets of hair, Inanch ripped sections to form individual tulip shapes with gold glitter centres. A clip in added length and volume for blending when backcombed to the tulips.
‘The Pirate Hats’ Anastasia: the spectacular sculptures wrapped in hair and with Clip Ins draped to flow and move with the model’s movement.
‘Twelve Twists’ – Laura: Twirling long hair extensions into twelve twists onto a head piece sitting down the centre parting down the hair to create a Mohawk. Two Clip Ins added length and volume to the sides.
‘The Fan’ & ‘The Tulip’ Juste: Creating sheets of hair by slowly building this up before creating the pleated fan and sprayed with gold and wrapped around her head.
Ianthe: Sleek flower was sculpted to the front of the head with clips in added down the back into a double ponytail with plenty of texture.
Imogen: Working with a spider frame, Inanch plaited hair to cover the shape with basket weave. Three Clip-Ins were added for uber-volume for hair to tumble down with the spider-legs dangling over the top.
‘Flower Power’ – Daisy: A Clip In was added to a wire to sculpt into 12 large and 12 small flowers placed and sewn onto a chunky plait.
‘The Pirate Hats’ Nena: the spectacular sculptures wrapped in hair and with Clip Ins draped to flow and move with the model’s movement.

All of the preparation was made by Inanch Emir herself and was assisted on the night by her salon team members Lee McCrudden, Ivan Rachev and Alessandro Spitaleri alongside fellow Gold Class extenionists Anne Veck, Nicola Smyth and Elisa Didymus.

…and with a sprinkling of gold glitter, hair graffiti spray and gold make up; the models shone.

“This was my first real venture into the Avant Garde world and creating something experimental with our hair and I loved it. I spent a lot of time looking at various textiles and textures for inspiration before playing with the hair.” Inanch Emir