5 Golden Girls from Cannes Film Festival

We love awards season and Cannes Film Festival is definitely one of our favourites. So we thought we would share with you our five favourite looks straight from the red carpet.

Kendall Jenner
Kendall turned heads in her stunning La Perla couture, complimented by her simple yet sophisticated slick-back-bun. Complete this look with Gold Class Argon Oil to keep stray hairs in check.

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Thylane Blondeau
Thylane was not afraid of fly-aways, opting for an easily maintained beach wave look. Beach waves look great with ombré as it emphasises the different shades and layers in the hair. See our range of ombré clip-in hair extension shades, and talk to your extensionist about recreating this look.

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Hailey Baldwin
Hailey’s blunt bob is so sleek on and on trend. Mixing blonde hues like our …. give a more natural look whilst the extensions help to hold the shape and thickness of the lob on the shoulders.


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Sara Sampaio
Sara Sampaio adopted a traditional red carpet chic look which beams class. Clip-in hair extensions can also recreate this look beautifully by adding volume and shape.

That gothic princess look

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Check her Instagram feed for even more great looks from Cannes here.

Emily Ratajkowski
We love braids as you can dress them up or down and look great at any occasion, whether that’s on the red carpet or basking in the sun. Emily opted for the messy braid look, completed with a black bow to complement her gorgeous gown.

Мой любимый наряд на данный момент ❤ @emrata #emilyratajkowski #emrata

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Some of these looks can easily be mastered by yourself, but if in doubt, consult your stylist or ask your extensionist for a free colour match, fitting and styling at one of our elite salons.

Winner of Hair Awards Best Extensionist: Lee McCrudden

We are so pleased that our flagship salon, Inanch London’s very own Lee McCrudden has been crowned the winner of the Hair Awards Best Extensionist 2017! Lee follows in the footsteps of his mentor, namesake of the salon and our founder, Inanch Emir, who has won the prestigious title for three years running and therefore earned the Hall of Fame status.

After submitting examples of his work, images of his expert application and client testimonials, Lee was shortlisted for the award. See our question and answer blog with Lee after he had received the news that he had been shortlisted back in March.

Inanch 00063(Left to Right) Laura and Anastasia

Lee created these looks using a combination of Gold Class Pre-Bonded and Clip-In Hair Extensions. Laura’s pre-bonded extensions consisted of a bespoke blend of Rich Truffle, London Gold and Champagne, with added London Gold clip-in hair extensions for added volume for the shoot. Lee opted for a natural look with Anastasia, using Hot Chocolate pre-bonded extensions, complimented by Rich Truffle clip-in hair extensions.

A mystery reader-tester was sent to the salon for Lee to work his magic before a panel of experts reviewed his work further and later announced him as the winner.

“It’s a dream come true to win this award and something that I have been working hard to achieve for a couple of years.  I’m very passionate about hair extensions and how they can work well for my clients so it will be great to share this news with them.” Lee McCrudden

Book an appointment with Lee here or ask your extensionist for a free colour match, fitting and styling at one of our elite salons.

Brush Up

With so much choice, how do you pick the right brush for you?   We have a range of beautiful brushes that are not only designed to care for your hair extensions, cleaning your hair, detangling and add shine with every stroke, but those with softer bristles will also gently glide over your bonds.    Here’s our guide to getting it right for your tresses:


We all know that brushing your hair when wet is a “No No” so our combs are handy to have in and detangle those locks before you start styling.   Some of our combs are more suitable to styling, so we recommend our Cutting Comb with both a wide toothed section to start with and then follow up with the narrower teeth.  Keep to below your bonded areas and support your hair whilst comb to prevent tugging.


New to our range is our soft-touch Italian Blow Dry Brush which creates volume, great curl and closes the cuticles to leave an in-salon professional finish to your bouncy blow dry,

If sleek locks are what you are craving, then use our Paddle Brush on a low to medium heat setting.


Our Deluxe Styling Brush is such a workable tool, offering more control to shape the hair & de-tangle all hair lengths.  The Dressing Comb and Pintail Comb were made to make sectioning your hair easier, to help with those up-do’s and can also be used for backcombing to add volume to your look.


Our founder, Inanch Emir, recommends brushing your hair regularly throughout the day, at least 4 times and so don’t forget our smaller sizes of these brushes for your handbag or desk draw.

You really can’t go wrong with our Paddle Brush.  Essential for hair extension wearers with medium to long lengths.  It’s our best seller and a finalist for the Hair Awards in 2016.   We also offer a Large Oval Brush which is perfect for daily brushing, but if you want a real treat to look good on your dressing table then you absolutely have to have our Gold Brush.


We have a couple of handbag-sized brushes so you can preen on the move – a firm favourite has to be the Gold Class Extension Brush, but paddle brush fans with ultra long locks might prefer the Small Paddle.

It’s well worth investing in a couple of brushes to make the most of your hair extensions.  Brushes to avoid include those with bobbles on the ends of the bristles as these catch on your bonds and will tug your hair.  This is the same for hard bristles that are inflexible and pull on your extensions too much.   If you want to know more about the correct way to brush your hair whilst wearing your extensions, then head to our aftercare guidelines or speak to your Gold Class extensionist for their top tips & demonstration.

So where can you get your hands on these, we hear you cry?  They are available at any of our select salons nationwide or buy online from our flagship salon Inanch London Shop.

NEW IN: Gold Class Soft Touch Italian Professional Blow Dry Brush

We are so excited to announce the release of our brand new professional brush to add to our aftercare range for blow-drying hair extensions.The Gold Class Soft Touch Italian Professional Blow Dry Brush, is an essential addition to your brush collection. Made in Italy exclusively for Gold Class, it features a wooden handle with a rubberised coating for ultimate comfort and easy gripping. The firm and heat-resistant Boar Bristles smoothes even the thickest of hair and with different bristle heights allowing an easy glide over the hair extension bonds, it is ideal for de-tangling mid-length and long hair whilst adding amazing shine.

The Gold Class Soft Touch Italian Blow Dry Brush also offers the correct amount of tension for total control when styling.  What’s more, the brush comes with a retractable hair sectioning pin to help assist with blow drys, perfect for reaching the roots to clean and evenly distribute the natural oils.


‘But what is so different about this brush?’ I hear you cry…

“We advise all our extension clients to brush their hair at least once a day to prevent tangles and keep their own hair and extensions looking healthy. Using the right blow dry brush for hair extensions is also extremely important and we are delighted to have introduced this brush to our aftercare range that gives you a smoother and shinier long-lasting finish.” Inanch Emir, Founder of Gold Class hair extensions

You can now get your hands on the Gold Class Soft Touch Italian Professional Blow Dry Brush for just £30.00 from our elite salons nationwide or online through our flagship salon, Inanch.


We haven’t even made it to Summer 2017, yet we’re looking ahead to top bridal hair trends in 2018, yikes! It’s good to get ahead though and we’re feeling inspired by New York Bridal Week, with bold up dos, plaits and waves leading the catwalk…

Less is more, and at Peter Langner, Marchesa and Mira Zwillinger, the up dos were kept low in neat chignons and ponytails. These sleek do’s beam elegance when partnered with a white dress. They are also so quick and easy to create, so wave goodbye to the all-day wedding prep with the never-ending supply of hair pins!

All about the bows at the #ss18marchesabridal presentation! Photo by @isaimages. #marchesa #marchesabridal @georginachapmanmarchesa @kerencraigmarchesa

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As well as beaming elegance, ponytails can also be a statement of power and this look is leading trends for the SS18 bridal season. This wet-look sleeked backed style comes from shots taken from our founder’s backstage work at the Pia Michi catwalk and whilst it looks simple, you might want to practice – or cheat and book in with your stylist.

Have you got your Spring hair look sorted yet? Head to our blog to see the top four trends to try now. . . #hair #hairtrends #springhair #blondehair #hairextensions #fashion #beauty #hairinspo #blog

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If there’s one thing short, long, curly and straight hair all have in common, it’s that they all look super-stunning with a plait. Don’t worry if you have thin hair, Gold Class Clip-In Hair Extensions can be fitted to add thickness, volume and length to the hair to create the perfect plait for your special day. Plaits went BIG at New York Bridal week with Ines Di Santo and Hayley Paige both displaying striking Rapunzel-like plaits. The benefit of having this style on your wedding day is that it will stay in place ALL DAY. So, you won’t look back at your wedding day photos in 20 years and regret having a plait in your hair. They are unique, sturdy and totally timeless.

Behind the scenes at our Spring 18 Runway show Creative Direction @Deborahsmoses | Image @Mikecolon | Fine Jewelry @EllaGemNy | Stylist @Fashionwitchjuli | Hair @NicolasJurnJack | Makeup @TiaHebron for Bobbie Brown | #fashion #bride #runway #IAmInesDiSanto #inesdisanto #wedding #engaged

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Gone is the season of straight hair and your au natural waves are breaking free! Beautiful boho unstructured locks are all the rage for SS18 bridal season, with stylists rebelling against over-styled, fussy, old fashioned wedding hair. Jenny Packham’s crimpled hair and hidden plaits will most certainly turn-heads as you walk down the aisle. This amorous, boho-inspired hairstyle is perfect for ladies who are looking for a bold and low-maintenance way to wear their tresses down.

Fairy tale bliss. I want something just like this… #marchesanottebridal @marchesafashion @katevitamin #ss18 #flowerchild #beauty #yvonnetnt

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Backstage beauty at the 2018 Bridal Catwalk show. Make up by @cygmakeup for @bobbibrown, hair by @josephmaine for @colorwowhair & nails by @caseynails for @louboutinworld #vowtoWOW #ColorWowBridal #colorwowcult #BobbiBrownBridal #beautlouboutin

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To enhance your big day ‘do’ and recreate these beautiful styles, book in for Gold Class Hair Extensions with one of our selected salons.

Our Clip Ins win major award

We are super excited that our new Clip-Ins have been recognised by the UK’s leading consumer hair title, Hair Magazine, in their annual The Hair Awards.

The official title is WINNER of Best Human Hair Instant Extensions with The Hair Awards 2017and we like it!

“Having put them in my hair the instant I saw them on my desk, I can vouch for their comfort, wearing them for the entire day at work and receiving many compliments from my colleagues in the process too!  The impeccable standard of the extensions follows through to their packaging too, coming in a gorgeous presentation box, including a brush, hair hanger, section clip and hair bag cover, really putting them in a class of their own.”  Sarah, Cohen, Editor of Hair Magazine. 

Having launched them at our All That Hair Show in November last year, we were just in time to enter them for these awards which are judged by a panel of readers as well as industry experts.

Our founder, Inanch Emir , has history with the Hair Awards attaining Hall of Fame status for consecutively winning the Best Extensionist title for three years.   And following in her footsteps is Lee McCrudden who has just scooped the title this year.  Lee is the senior extensionist and educator for Gold Class from our flagship salon Inanch London. You can learn more about his entry in our blog and see more of his collection here.

So how do you get your hands on the ultimate designer label clip-ins? You can head to your elite salon where they can expertly colour match and fit the clip in for you as well as show you how to care for your Clip-Ins.   Alternatively, you can shop online at Inanch London Shop where you can find our full colour range and aftercare products too.

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Top tips for re-gaining healthy hair!

Hands up who’s enjoyed their Easter Eggs. We all know that over-indulging in chocolate is commonly associated with weight gain; however, your hair also suffers. So, we’re here to save those breakages and get your shine back with our 8 top tips for re-gaining healthy hair!

1) Wash your hair twice a week
Over-washing your hair can strip it of its natural oils, leaving it drier and more prone to breakage. Not only does it strip the hair of its natural oils, but also if you have coloured hair then it strips your colour as most toners eventually wash out. So, we would suggest washing your hair just twice a week to increase shine, prevent dryness and preserve luster. But don’t give up if you feel your hair is too greasy when you start this routine, your hair needs training. Grab a can of dry shampoo to get you through!

Remember your extension hair needs the added nutrients from the Shampoo and Conditioner to ‘feed’ them and lock in moisture so don’t skimp and use the right products too.

2) Reverse your hair washing routine
There’s lots of talk about reversing your hair care routine to use your conditioner first, but try a pre-wash product like Philip Kingsley Elasticizer that’s tailored made for this and will put the bounce back in your locks.

3) Eat your way to healthy hair
Spinach is commonly known for increasing muscle strength, yet many of us are unaware of the benefits it has on our hair. Spinach contains iron and sebum, which acts as a natural conditioner for hair, leaving it super soft! It also provides omega-3 acids, magnesium, potassium, calcium and iron, which all help keep hair lustrous and shiny.

Believe it or not, tangerines are amazing for your hair. Its Vitamin C content allows your body to absorb iron easier and the Vitamin B12 promotes hair growth, reduces hair loss and stops those greys from peeking through!

Go Nuts. Guys, eat your pistachios as they have been linked to helping with male baldness. Girls, cashews have biotin, and walnuts contain oils that add to the amount of elastin in your hair, which keeps hair supple and stops breakage. So simply replacing your afternoon snack with a bag of nuts can do wonders for your hair!

Greek yogurt is high in protein and rich in vitamin B5, which helps with blood flow to your scalp and hair growth. So, add a pot of Greek Yoghurt to your weekly shop and you can have thick, wavy hair like a Greek Goddess!

4) Avoid alcohol
Much to our disappointment, alcohol slows the levels of zinc in your body, which provides for healthy hair and growth. It also dehydrates your hair, making it more brittle and likely to break. We’re not saying stop drinking alcohol, but you will see a noticeable difference to your hair if you cut it down!

5) Don’t brush wet hair
Wet hair it is especially vulnerable to damage as water weakens the bonds within strands of hair and brushing can cause severe breakage in this weakened state. We understand that you’re busy and have things to do, but your hair will thank you if you wait until it’s dry to brush it. We would recommend using our Classic Gold Class Brush, a high-quality bristle brush, beginning at the bottom and working your way up until all of your hair is tangle-free. Brushing will not just clean your hair but stimulate your scalp too.

6) Apply little heat
We’re all after shiny and sleek locks and applying heat can often achieve this look. However, too much heat can remove the natural oils from the hair and dry it out, as a result causing frizz overload, which is not ideal!! So, blow dry your hair on a cool setting and put down those straighteners. To help a little more, try using our Gold Class Thermal Protection Serum to moisturise and protect the hair.

7) Silk suits
Silk is amazing for your hair as it allows your hair to breathe and prevents hair breakage. It also eliminates any frizz from your hair, great! That’s why we always recommend Gold Class Silky Hair Days™ Cap to keep your hair looking fabulous!

8) Healthy Hair Days
Our philosophy of Healthy Hair Days for wearing your hair extensions is well worth a read and talk to your stylist to make sure your are happy with the health of your hair and scalp from our analysis before re-applying extensions. Use our expertise to make sure we get your own hair and scalp healthy as a priority first.

The Spring 17 hair trends to try

Thankfully it’s getting warmer and lighter in the morning and evening and with Easter approaching, we need to share the hair trends to try before the summer heat wave arrives.

Forget just going blonde, the much raved about hue is Rose Gold with some beautiful inspiration out there think Emma Roberts and Sienna Miller.    If you can’t be persuaded by pink, then our range of ombre hair shades offer a subtle balayage effect to talk to your stylist more about.

Instagram/KylieJennerTHROWBACK TO THE ’80’s
A few of the trends this season are a nod back to the ’80’s era with curls in.  Here’s a great snap from Gold Class Girl and fashion blogger Naomi Milbank-Smith showing us just how curly you can go.   As our Indian hair is of the finest quality and strong structure, you can play with your curling wands as much as you like and the hair will hold it’s shape – just don’t forget a drop of Thermal Protection Serum first to protect against the heat and to help with styling.


Power looks liked the wet-look sleeked backed style.   Yep, we’re back in the 80’s; yet try this half-up style for a modern twist.   These shots are from our founder’s backstage work at the Pia Michi catwalk and whilst it looks simple, you might want to practise to get it perfectly sleek – or cheat and book in with your stylist.


The mini fringe is in.  Not convinced?  Well, check out these pretty styles straight from the catwalk.

IMG_5064 IMG_5065

Super cute plaits blended with your loose hair, or wrapped up into an updo, show a little detail and texture to your look.  This isn’t just a weekend look to try either.

IMG_5062 IMG_5063

Natural, healthy hair is very much on trend and even if you’re not on a health kick as such, you can have healthy hair with our aftercare range looking after your locks. If you need some more help here, book in for a consultation with your Gold Class extensionist who can run a hair and scalp analysis and prescribe the best treatments for your hair.


Finalist of Hair Awards Best Extensionist 2017: Georgie MacDonald

We are thrilled to announce that another Gold Class Extensionist, Georgie MacDonald from Gold Class Elite Salon, Simone Thomas Westbourne, has been shortlisted as a finalist for the Hair Awards Best Extensionist 2017. So, we’ve got Georgie in the hot seat today to get to know her a little better…

So, tell us a little about yourself.

I’m originally from the Midlands and I have been in the hair industry for four years now. For the last two of those, I’ve worked at Simone Thomas, helping clients suffering from hair thinning and hair loss. I went straight into this side of the business after meeting Simone and seeing how the salon helped people, and through that I started specialising in extensions.

What do you love most about doing hair extension work over other hairdressing services?

I can create huge transformations and give people back the confidence that they have lost. I meet some very interesting clients whilst working in hair loss and the relationships I form are different from those on a ‘traditional’ hairdressing floor. It’s important that my clients trust me, as sometimes I am the only person with whom they share their problems and the only person who sees their natural appearance.

What made you apply for the Hair Awards?

It’s actually the first competition I’ve applied for. I’ve built up my confidence and skills a lot over the last two years and am proud of the work I’ve done. Hair Magazine seemed the perfect platform for me to shout about it.

What do you think is different about your extension work than other extensionists?

Many of my hair extension clients have very fine or damaged hair, so I only work with extensions that are safe for them. A lot of people think of extensions as a thick, long mane of hair, whereas I am creating a more natural look for my clients so they can have ‘normal’ hair for the first time, or get back the hair they had years ago.

Tell us about your favourite transformation.  How did you achieve this and why is it so special for you?  

My favourite transformation was a lady whose hair changed dramatically after having her second child. She was also under a lot of stress and on medication. She was close to shaving off all her hair and getting a wig but after assessing her hair and advising her on a diet and care regime, I was able to give her back the kind of hair that she used to have. She was so happy and confident with the result – outcomes like this are the reason I love my job.

This was also one of the images that I used to enter Hair Awards Best Extensionist 2017.

reason no. 4 b

What is your top tip for someone looking into getting hair extensions?  

Do you research! Go to someone experienced, knowledgeable and reputable who cares about your hair. Cheap hair isn’t nice – and nice hair isn’t cheap! Always ask to see before and after photos and if you aren’t sure, go elsewhere.

Give us your best aftercare tip.

Brush your hair extensions every day and always use the recommended professional products, including heat protection if you’ll be styling with tongs or irons.

Tell us about your typical day in the salon.

My days are always very different, particularly as I deal with hair loss. My work varies from cuts and blow-dries one day to extensions, volumisers, wig consultations and hair loss consultations the next. I love the variety, it keeps me focused and motivated.

What do you like to do when you are away from the hair salon? 

I love to run at the beach nearby or just spend quality time with friends and family.7.

How will you celebrate if you win Best Extensionist?

I’ll take the team to our favourite cheese and wine bar and toast our success with a glass of something special!

Finalist of Hair Awards Best Extensionist: Lee McCrudden

We are so pleased to announce that Gold Class’ Flagship Salon, Inanch London’s very own Lee McCrudden has been shortlisted as a finalist for the Hair Awards Best Extensionist 2017; following in the footsteps of the founder of Inanch London and Gold Class, Inanch Emir. So, we thought we would dig a little deeper with Lee and get the Gold Class goss!

So, tell us a little about yourself.
My name is Lee McCrudden I’m 26 originally from Coventry in the West Midlands.

And what inspired you to get into hair extensions?
I was watching MTV and they ran a show showing what celebrities spend their money on and hair extensions were featured. I was intrigued instantly. I didn’t have a computer back then, so I used my friends and googled it and was obsessed. I then started doing my sisters hair, her Barbie dolls, friends at school and my mum took full advantage of it too. When I found my first human hair shop I was in my element. After leaving school I went straight to college and studied hairdressing. After I qualified I became a welder for 3 years, YES a welder! Simply because my salon couldn’t keep me on anymore. Whilst welding, I did hair a night times and weekends to keep me on top of it.

What do you love most about doing hair extension work over other hairdressing services?
Hair extensions are my favourite thing to do. Purely because it’s so satisfying. To see the transformation on a client and of course the smile on your client’s face is so rewarding! I remember when I was 16 I had my first client come from London to Coventry and I did her hair extensions. When she looked in the Mirror she burst into happy tears. I will never forget that moment.

What made you apply for the Hair Awards?
I applied because I feel like I’m ready to showcase my work. The last couple of years I’ve gained a lot of experience and I feel much more confident now. I guess I believe in myself which I never did before.

What do you think is different about your extension work than other extensionists?
I do put 100% of myself into my client’s transformations. I listen to what the client wants. Also, it’s about having that connection with your clients that’s hugely important to me. It’s not just about the application of the extensions it’s about applying them safely and also cutting and blending them properly.

Tell us about your favourite transformation. How did you achieve this and why is it so special for you?
My favourite transformation is a lady that came in with such short and broken hair from being over processed and she also had a weave that broke her hair. I recommended her to go dark all over with a semi-permanent to give her hair shine and a break from highlight tint and bleach. A year on her hair has grown drastically with the right after care and now she is actually going without extensions.


What is your preferred application method for extensions and why?
My preferred method of extensions is and always will be pre-bonded. It’s not suitable for everyone’s hair but it is for most people. Some client’s hair can’t take them so I will offer them alternative such as clip-ins or micro rings. Our pre-bonded hair is easy to apply and it is safe to remove causing zero damage. I find also you get a more natural result.

What is your top tip for someone looking into getting hair extensions?
Make sure your capable of taking care of your extensions. You need to brush and wash them correctly, and keep them tangle free. By the time you get yourself into that routine it’s all plain sailing from there. You have to look after them otherwise they can damage your hair. I always take my clients through this upon consultation.

Tell us about your typical day in the salon.
My typical day in the salon is lovely! I am very lucky with my clients. I have a great connection with them. I try and be organised so that my day won’t be stressful. Generally, I am smiling all day!

And what do you like to do when you are away from the hair salon?
I like to travel. See places. However, I spend most of my travels on the motorway going back home to Coventry! I am from such a big family so I love to go home, especially to see my mum as I’m still a complete mummy’s boy!

Let’s see the image that could possibly award you with Hair Awards Best Extensionist 2017.

Inanch 00063 copy

And finally, how will you celebrate if you win Hair Awards Best Extensionist 2017?
Obviously being in London we aren’t short of a few bars! I am then going to Florida to visit family shortly after the announcement, so if I do win, I’m sure I can do a lot of celebrating whilst I’m there!

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