Launch, ready, GO!

You already know Daniel Galvin is an Elite-10 salon but we wanted to have a joint launch party and share exactly why they have chosen to work with us at an exclusive press event. We didn’t want you to miss out too so here are the evening’s highlights….

We took over the lower ground floor of the flagship Daniel Galvin salon in Marylebone with over 50 guests joining as Stephen Nurse, Operations Director for Daniel Galvin, introduced Inanch Emir & Rebecca Lennon (Daniel Galvin’s Principle Extensionist) to talk about Gold Class extensions and what makes our brand a class above the rest. The audience included trade & consumer press, bloggers, personalities and members of our other Elite-10 salons; listening on as Inanch talked about her passion for hair extensions and why she started Gold Class. Becky (Rebecca Lennon) talked about her client type and how she can use extensions with her team to create natural looking hair – at the heart of what Daniel Galvin are all about. Alongside their questions, Inanch and Becky had prepared four models to discuss their looks and benefits of extensions to each:

Ianthe – with only around 25 strands of Gold Class to help keep the volume of her on trend lob which she had for a couple of months.
Laura – full head of warm blondes new in that afternoon and so natural everyone thinks it’s her own hair which is perfect for her modelling work.
Anastasia – likes her length at 50cm and full head of extensions curled.
Beth – full head for ‘new to extensions’ Beth who can’t stop swooshing her hair.

Right on cue Michelle Heaton pulled out her Gold Class brush in her handbag to prove the point about caring for your hair extensions. The models joined in to share their top tips of caring for extensions too #SimplyGoldClass. Journalists were then invited to see the hair and equipment up close and to mingle with the team to ask their most burning questions whilst enjoying nibbles and some fizz. We also had our latest products there – more hair care essentials and some new hues – more to follow on these soon.

You did miss a rare opportunity as Inanch herself modelled our Silky Hair Days cap beautifully and the team at Stages Hair Design from Bristol brought along a beautiful Gold Class cake for everyone to share. #nomnom

Watch the exclusive Gold Class treatment VT we shared at the beginning of the evening here

Credit: Andy Barnes Photography